Now according to Wikipedia (since it is THE most reliable source of information, I decided to quote it), Guerrilla Marketing is " an advertising strategy in which low-cost unconventional
means (graffiti, sticker bombing, flash mobs) are utilized, often in a
localized fashion or large network of individual cells, to convey or promote a
product or an idea. The term guerrilla marketing is easily traced to guerrilla
warfare which utilizes atypical tactics to achieve a goal in a competitive and
unforgiving environment."
Anyways, here's a list of 25 Guerrilla Marketing campaigns which I came across & thought were inventive, different & pretty cool.
1. 3M Security Glass
I doubt they put real money in there.
2. A Rock Radio station promoting itself by giving away free air guitars
I wonder if I can play Stairway To Heaven on it.
3. BMW vs Audi
BMW won this round with Audi
4. A local community trying to combat drunk driving
5. A Fitness company's promo in the local buses
I can bench press around 240. what about you?
6. Frontline flea & tick spray
Damn fleas
7. Global Warming awareness campaign
8. Grazia
Damn Paparazzi
9. National Treasure movie promo by Star Movies
10. Kung Fu Panda movie promo
Po can kick through posters
11. Lost TV show promo
Wheres John Locke???
12. Mercedes Benz test driving promo
13. Nivea
14. Sony PSP
Wow!! This game is so realistic.
15. Ratatouille movie promo
16. National Geographic Shark Week
Jaws just claimed another victim
17. Smart Cars
Truly a 'SMART' use of ad space
18. The Sopranos TV show promo
-There's a dead body in the trunk!!! Forgeddabout it
19. Spiderman 2 movie promo
20. Superette Shorts
Thats gotta hurt.
21. True Blood TV show promo
22. Big Pilot's Watches
23. Weeds TV show promo
24. Vijay Sales Barbeque
25. Axe Deodorants
Maybe old, but still funny
Hope you'll enjoyed this list. If you do have any other creative & funny examples of Guerrilla marketing please post in the comment section below.
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